Afval alternatief
How boostU managed to turn Afval Alternatief’s brand awareness into a steady influx of leads.
Afval Alternatief is known for its personal approach within the recycling & garbage market. Through flexible cooperation and services, Afval Alternatief thinks with you about alternatives for collection and finding the right solution for processing waste streams for companies and private individuals.
What did we do?
What was the challenge?
Afval Alternatief places the focus on a flawless flexible waste collection with competitive rates in the long term. A personal customer-oriented approach with attention to correct sorting at the source are one of the most important core values.
This approach provides a breath of fresh air in the industry, but it must be supported by a digital growth strategy focused on:
- Increasing brand awareness in the industry
- Increasing online visibility towards the right target groups within the private and business market
- Generating B2B leads via the website
- Manage and centralize a contact database for lead management and nurturing objectives
Results
+122%
Lead conversions
+83%
Conv. Rate
€14
CPL
What made this a success case?
1
Multi-channel approach
By linking a multichannel approach to an improved website, we were able to quickly achieve better results for Afval Alternatief, resulting in a 122% increase in lead conversions.
2
CRO
By improving the landing pages on the website and providing multiple lead forms including a free scan, quote requests and contact forms, we were able to significantly increase the conversion rate.
3
Performance-Driven
An average cost per lead of € 13 across all channels is a cost-effective way for Afval Alternatief to generate leads and attract new business. Shifting to a performance mindset, was the right way to scale growth efforts for Afval Alternatief.