Case Study | Lead generation

Afval alternatief

How boostU managed to turn Afval Alternatief’s brand awareness into a steady influx of leads.

Afval Alternatief is known for its personal approach within the recycling & garbage market. Through flexible cooperation and services, Afval Alternatief thinks with you about alternatives for collection and finding the right solution for processing waste streams for companies and private individuals.

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What did we do?

Lead Generation

Paid Social

Paid Search

A/B Testing

Content Creation

Marketing Analytics

What was the challenge?

Afval Alternatief places the focus on a flawless flexible waste collection with competitive rates in the long term. A personal customer-oriented approach with attention to correct sorting at the source are one of the most important core values.

This approach provides a breath of fresh air in the industry, but it must be supported by a digital growth strategy focused on:

  • Increasing brand awareness in the industry
  • Increasing online visibility towards the right target groups within the private and business market
  • Generating B2B leads via the website
  • Manage and centralize a contact database for lead management and nurturing objectives


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Lead conversions


Conv. Rate



What made this a success case?


Multi-channel approach

By linking a multichannel approach to an improved website, we were able to quickly achieve better results for Afval Alternatief, resulting in a 122% increase in lead conversions.



By improving the landing pages on the website and providing multiple lead forms including a free scan, quote requests and contact forms, we were able to significantly increase the conversion rate.



An average cost per lead of € 13 across all channels is a cost-effective way for Afval Alternatief to generate leads and attract new business. Shifting to a performance mindset, was the right way to scale growth efforts for Afval Alternatief.

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