Boretti
Boretti has been around for over 25 years. The Italian style and way of life in the Netherlands – simply wonderful.
Boretti stands for products of high quality, Italian design and 'passione in cucina', the love for Italian culinary pleasures.
Success is something you create together. And because we are so proud of the success stories we have realised for and with our partners, we'd like to highlight a few. We start with the smoke test for Boretti.
To celebrate its 25th anniversary, Boretti launched the kitchen collection 'Collezione Maggiore'. They asked us: 'Is our target audience willing to buy these products online?' To provide a clear answer, we conducted a smoke test. And it quickly proved to be a success.
Just to clarify: what is a smoke test?
Smoke testing originated as a software concept, meaning you test the first basic functionalities of a website to see if your software is stable and ready for further development. In Performance Marketing, smoke testing has taken on a broader meaning: finding a faster and cost-effective way to answer a key question. In this case: 'Is Boretti's target audience willing to buy their kitchen appliances online?'
What we did in the smoke test
We had 3 main goals for this test:
- een snelle en presterende webshop bouwen
- drive quality traffic to the webshop
- generate sales in the webshop
In less than 2 weeks, a cost-efficient and fully functional webshop was set up to measure purchase intent and keep ROI optimal.
To drive traffic to this webshop, smart Google and Facebook campaigns were set up. Thanks to continuous performance monitoring and optimisations, results consistently remained on track. Finally, additional marketplaces were explored for various online sales channels.
