Content hub

Stay up to date with news, trends and developments.

10 KPIs for E-commerce success

KPIs are measurable indicators of success in e-commerce. Measuring the right KPIs leads to better decisions and more growth.

15 tips for better communication with AI tools

Good customer communication strengthens trust and loyalty. Discover 15 practical tips for clearer and more personal communication.

4 Facebook Ads custom metrics for e-commerce

Discover 4 custom metrics in Facebook Ads that help you better measure e-commerce results and use your budget smartly.

5 tips for a smooth launch of your new website

For a smooth launch: set up redirects, check access and content, choose the right moment and test everything thoroughly.

5 Tips for better A/B Testing

Improving A/B testing requires clear hypotheses, sufficient data and patience. Discover 5 tips to get better results.

Advertising on Pinterest

Pinterest is a visual platform with high purchase intent. Discover how to set up effective advertising campaigns for your brand.

Behind the scenes of an internship at boostU!

An internship at boostU is more than just working: you learn in a dynamic environment, contribute to real projects and grow quickly.

Connecting the dots: How using multiple AI tools boosts your lead generation

Data-driven marketing connects all channels. Learn how to use data smartly to make better decisions and grow more.

E-commerce trends of 2021

E-commerce is a sector that has grown strongly in recent years. For more and more businesses, an online store is a necessity.

Email trends you should try: 6 handy tips

Email marketing is evolving. Discover 6 innovative trends that make your campaigns more relevant, personal and effective.

Google Analytics 4: the 5 most common mistakes

Avoid common GA4 mistakes: use GTM preview mode, send currency values, avoid double tracking and set up goals correctly.

How AI is changing the rules of social media

AI enhances social media marketing by automatically optimising content, visuals and ads based on data.

How do you create a LinkedIn ad that converts?

A LinkedIn ad that converts is relevant, has a strong visual and a clear call-to-action for your target audience.

Improving your data strategy with three unique Server Side Tag Templates

Use first-party, second-party and third-party data strategically to improve your marketing and deepen customer insights.

LinkedIn ads: How to write ad copy that converts?

Strong LinkedIn ad copy is specific, concise and addresses the pain points of your target audience. Discover our tips.

Performance Marketing in Google Ads: How to get started?

Performance marketing is about testing in Google Ads: optimising keywords, ads and bids for measurable growth.

Performance Max campaigns in Google Ads

Performance Max uses AI to optimise all your Google Ads for maximum reach and conversions across all channels.

ROAS vs POAS: What do you need to know?

ROAS measures revenue per euro ad spend. POAS measures profitability. Discover which metric you should use for better decisions.

Support the Association for Little Superheroes together with boostU!

BoostU supports the Association for Itinerant Trade and helps local traders grow through digital marketing and online visibility.

The key to online success: 5 tips for an irresistible call-to-action

Social media success starts with strategy: choose the right platforms, post consistently and engage your audience with valuable content.

The power of personal communication

Personal communication strengthens customer relationships. Small adjustments in language and tone make a big difference in conversion.

What if you combine performance hacking & design sprints? An intro to performance sprints.

A performance sprint combines design sprint and performance marketing to quickly test and leverage growth opportunities.

Why a CRM system is essential in a sales-driven organisation

A CRM automates follow-up, centralises leads and accelerates your sales.

Why video marketing is a must for your business

Video is the most powerful content format today. Businesses using video reach more people, build trust and convert better.

Writing with SEO

SEO copywriting: use the right keywords, write clearly and optimise your pages to attract more visitors.