Gynzy
Gynzy is an online learning platform that helps primary school teachers optimise the teaching process.
Gynzy has digital solutions for both teaching on the (digital) board and offering learning materials.
What was the purpose of the campaign?
Gynzy is a Dutch company with the ambition to also conquer the Flemish market with their online learning platform. To achieve this, they enlisted the help of boostU and The Other Agency. Two agencies, each with their own domain of expertise, joined forces and worked closely together during the 'performance sprint'. The Other Agency's team took charge of developing the creative concept, while boostU's team focused on strategy and setting up the performance campaigns.
During the performance sprint, a week of intensive work was done to present a successful strategy. The week looked as follows:
- Day 1: workshop with boostU, The Other Agency and Gynzy to define objectives, KPIs and the creative concept
- Day 2: strategy and experiments were broadly developed and refined thanks to short feedback loops
- Day 3: initial versions of content (visuals, copy) and landing pages were created, (tracking) tools were set up and integrations were implemented
- Day 4: the various experiments were set up with the agreed target audiences, budgets and approved content
- Day 5: final adjustments were made and the completed experiments were presented to Gynzy
What made this case a success?
In the short term, a very concrete action plan was worked out in detail, enabling quick action after approval.
In addition, the collaboration with The Other Agency also contributed to the efficiency during the performance sprint. Both agencies were involved from the start, which ensured smooth communication and a clear division of tasks.
Both the boostU team and The Other Agency team could focus on what they do best. This resulted in an effective outcome that both the client and the agencies can be proud of.
