Willy Naessens
Willy Naessens Group was named Company of the Year, a title that demands powerful online visibility. To share this success story, Willy Naessens Group enlisted the help of boostU.
With targeted YouTube, Meta and LinkedIn campaigns, we ensured this recognition was widely spread. Read more about it in our case.
The campaign's primary goal was to put Willy Naessens Group's 2,500 employees in the spotlight and thank them for their contribution to achieving the title 'Company of the Year'. We launched an awareness campaign via Meta and LinkedIn to spread this message widely. The main focus was on LinkedIn, the platform where most of Willy Naessens Group's target audiences are active.
With an effective campaign, we reached more than 1.4 million people on LinkedIn and more than 334,000 people on Meta, all at a low cost. We conducted an A/B test with static visuals and videos of different lengths. The results showed that shorter videos performed better than static images on both LinkedIn and Meta.
YouTube Ads were also selected. By strategically choosing video ads, we could spread our message not only broadly but effectively. To reach our target audience, we used custom intent audiences. Unlike broader targeting options such as standard interest targeting or affinity audiences, a custom intent audience allows you to tailor your target audience based on relevant keywords, behaviours and intentions.
The advantages? Higher relevance and more efficient budget spending. With 3 million impressions and 282,000 YouTube views, the campaign reached 1.1 million users. The CPM remained low at €2.15, with an impressive view rate of 21%.
Results
Mensen bereikt met LinkedIn & Meta ads
Extra gebruikers bereikt via Youtube Ads
View rate (benchmark 10-15%)
