Hermans Heftrucks
Hermans Heftrucks is the specialist in Belgium for the sale and rental of forklifts, telehandlers, aerial work platforms and scissor lifts. With years of experience in the sector, the company offers tailor-made solutions for both small businesses and large industrial players.
Clients can count on an extensive and modern fleet of top-quality machinery, suitable for a wide range of applications in warehouses, construction sites and logistics environments.
How boostU strengthened the online presence of Hermans Heftrucks
B2B leadgeneratie
Hermans Heftrucks has always focused on the B2B market. To support their sales, boostU developed a digital acquisition strategy with lead generation as the objective.
After a thorough analysis of the target audiences, we selected Google Ads and Meta Ads as the main channels. We developed and implemented a clear strategy to gain concrete insights throughout the sales funnel.
Paid Search Campagnes
With monthly experiments and a tight account structure aligned with business objectives, Hermans Heftrucks achieved impressive results. The conversion rate via Google Ads rose to an average of 5.04%, with annual growth of 13% in leads.
On Facebook and Instagram, the campaigns focused on two key objectives: increasing brand awareness via an awareness campaign and increasing (returning) traffic to the website via a traffic campaign. The awareness campaign targeted specific audiences in the construction sector, agriculture, production and logistics in certain provinces.
The focus of the traffic campaign was on remarketing website visitors and similar target audiences in Belgium, with a strong emphasis on new sales, second-hand sales and rentals.
The impact of the social media campaigns was clearly measurable:
Personen bereikt
Weergaven van landingspagina
Conversion rate
Jaarlijkse groei in leads
