Vasco
Vasco is a leading European player in design radiators, ventilation solutions and underfloor heating. The brand is known for its innovative approach to comfort, design and energy efficiency in the home.
Vasco engaged boostU for a thoughtful SEO strategy based on a thorough audit. We improved technical optimisation together with the developer and reworked the content structure. Because mainly outdated blogs were attracting traffic but contributing little to conversion, we focused on strengthening category and product pages with greater potential.
After the audit, we drew up a concrete action plan in close consultation with Vasco and their technical partners. We mapped all technical improvement points and translated these into a clear briefing for the web developer. We also conducted extensive keyword research to evaluate current performance and identify new opportunities for additional traffic.
Results
- We are ranking for 99.20% more keywords compared to last year (a doubling)
- We are generating 12.23% more clicks compared to last year
- We are generating 99.12% more impressions compared to last year (a doubling)
Because we are starting to rank for many new keywords, average positions and the number of clicks are not yet fully in line with the increase in impressions. New keywords typically start at lower positions in search results. As the content continues to index and we keep optimising, both positions and the number of clicks will continue to increase.
