Generate more inbound leads with digital B2B Growth Marketing

Identify your Ideal Customer Profile and link them to your content strategy in an inbound lead generation framework that is aimed at pulling qualified lead through your marketing and sales funnel.

This involves a multi-channel approach where both organic and paid media strategies will help you identify, find and commit to the campaigns and channels that drive high-value leads to your business.

No more ad hoc content creation. Put the right content in front of the right person at the right stage of the funnel.

Identify target buyers and ideal customer segments in order to carefully craft valuable content that converts visitors into leads. With the right content strategy, we help you nurture new leads into warm prospects for sales to close.

From the first click on an online campaign to the final closed deal, our data-driven approach helps you close the gap between marketing and sales with closed-loop reporting and advanced contact attribution methods.

We help you measure and monitor key lead generation KPIs like # of monthly leads, lead-to-sale rate, cost per lead and CAC. This way, we boost your inbound sales with proven tactics that will put your business in front of high-value leads that are more likely to convert into a closed deal.

By testing various elements of a campaign and comparing results, we optimize the performance of each effort against your goals and KPIs.

When working in a data-driven way, you’ll be able to quickly identify which experiments are helping to achieve your B2B marketing goals and which are not. By systematically scaling up, you work more efficiently toward a validated experiment, rather than launching a full-blown campaign that you’re not sure will yield anything.